How to remove double-quotes in jq output for parsing json files in bash?

I'm using jq to parse a JSON file as shown here. However, the results for string values contain the "double-quotes" as expected, as shown below:

$ cat json.txt | jq '.name'"Google"

How can I pipe this into another command to remove the ""? so I get

$ cat json.txt | jq '.name' | some_other_commandGoogle

What some_other_command can I use?